The Arsenal Bond. Conceived whilst the League title was being recaptured in 1991 and a complete PR disaster. Those who thought that the move to The Emirates was the death knell of the “ordinary fan” need to rethink. This ill-judged idea was the real tester and Arsenal found a willing market for it.
A warning though for those who think that the board will bow to any supporter-led financial demands. Still, it gave birth to the independent Arsenal supporter groups so it cannot be an entirely bad thing.