Arsenal Sign Their First Shirt Sponsor On This Day, 26th August 1981

For Arsenal, commercial reality had bitten. Football had moved on since the indiscreet attempts by Kettering Town to incorporate their sponsors logo into the shirt design, a move which brought them into confrontation the authorities.

Arsenal had only accepted perimeter advertising at Highbury during the 1970s so moving to shirt sponsorship this quickly was embracing the commercial world swiftly.

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